This video was designed and produced to inform audiences ahead of the campaign launch and to spark curiosity.
Using reverse storytelling in the content structure allows the main message to be delivered gradually, keeping viewers engaged until the final moment.

The focus of this video is on creating excitement, building anticipation, and preparing the audience for the campaign launch—an approach that successfully captured users’ attention and received positive feedback.

The concept, scenario design, and execution of this video were carried out by the content production and support team of BalaPlus Digital Marketing and Advertising Agency.