Brand name : Raimana
Field of work: Coaching and psychology
In this video, you can see a sample of a news-magazine-style video produced in the field of psychology, designed and created with the goals of informing, educating, and strengthening brand identity.
The content is delivered through narration, guiding the audience through the complete process of producing promotional videos—from scriptwriting to recording and final editing.
In this project, all stages of ideation, planning, and content execution were carried out by Bealaveh Digital Marketing and Advertising Company to ensure the brand message is conveyed in a coherent, professional, and trustworthy manner.
Using a news magazine structure gives the content media credibility and makes it more impactful for specialized audiences in this field.
This video was produced for the Rai Mana Institute, an organization that, alongside the global growth of the coaching profession, began its activities in 2017 as Iran’s first psychology-based coaching training institute. With over a quarter century of experience in human resources consulting and organizational coaching, it holds a respected position in this industry.