دسترسی سریع به بخش های مقاله
There are different types of advertising, such as promotional teasers, posters, etc., which business owners can use considering the needs of their brand and the persona of their audience. In today’s business world, advertising cannot be ignored. Good advertising can be the missing piece of the puzzle that completes your business development.
In today’s business world, advertising cannot be ignored. Good advertising can be the missing piece of the puzzle that completes your business development.
One of the most used and attractive types of advertisements are advertisement teasers.
But what is an advertising teaser and what is its use and what points should be observed to make an attractive advertising teaser?
To find the answers to these questions, I suggest you read this article to the end.
What is a promotional teaser?
A type of advertising that is made in the form of video and photos with the aim of influencing the audience and informing customers is called advertising teaser.
Short and concise promotional teasers are prepared and it can be said that their main purpose is to prepare the mind of the audience.
Advertising teasers are very popular and affect many audiences. Also, this type of advertisement can help you sell more of your products or services.
Why make an advertising teaser?
We are fully acquainted with the definition of advertising teaser. In the following, we will see what is the secret of the popularity of advertising teasers and why should we use it?
Engaging emotions with promotional teasers
Advertising teasers can affect the audience by stimulating their emotions.
These feelings can be sadness, happiness, empathy and compassion or even fear. Involving the emotions of the audience can convey your message better and bring you closer to your goal.
Create a sense of curiosity
An advertising teaser can use the stimulation of the customer’s curiosity to make her seek more information about the product or service. This curiosity to obtain information may eventually translate into more product sales.
You can take advantage of people’s participation and companionship in your advertising teaser. Interaction and creating a sense of participation in people will make them not only look at you as a brand or business, but consider you as their friend.
Interaction and friendship with the audience makes her close to the brand and attracts her trust.
One of the methods of creating an advertising teaser that uses audience participation is conducting public interviews.
Create a sense of pleasure in the audience
Sometimes advertising teasers are made so artistically that in addition to introducing products or services, they also create a sense of pleasure in the audience. This sense of pleasure and euphoria makes your brand seem pleasant to the audience. This factor greatly affects the sales of your products and services.
Durability in the mind of the audience
By using promotional teasers, you make your brand last in the minds of your audience. Let’s examine this with a simple example: When you enter your neighborhood supermarket, you unconsciously look for products that you have seen many times before on TV or other places. This point multiplies the chances of selling these products compared to products that are unfamiliar to the audience.
4 golden tips for making an attractive advertising teaser
Now that we are familiar with the importance of promotional teasers in introducing the brand and getting to know the products, we want to see what tips should be used to make a good promotional teaser suitable for the persona of the audience.
1. Detailed planning; The first condition for success
Before taking action, make a detailed plan for all the details of creating a promotional teaser. This will help you not to get lost while running and making teasers.
2. Effective advertising has a simple message
Most promotional teasers have a short time and you have to make the audience understand what you mean in this short time. So try to convey your message to your audience in the simplest possible way and do not confuse her.
3. Attractive scenario; The way to enter your advertising teaser into the heart of the audience
In order for the audience to be attracted to your ad and for the teaser to remain in their mind for a long time, you need an attractive and short scenario that arouses the audience’s curiosity to follow your message to the end.
4. Professional and principled editing; The solution to make promotional teasers attractive
The editing process includes important parts such as the amount of light, color, special effects and voiceovers, etc. We are not exaggerating if we say that a professional editor is the person who completes the teaser puzzle of your ads with her skills.
A professional editing can have a great impact on increasing or decreasing the viewers of your advertising teaser. So, if you make the right investment on the development of your advertising project, you will not lose.
How to make a professional promotional teaser for your brand at a reasonable cost?
Making a promotional teaser requires a lot of equipment, and if you want to buy all these equipment, it may not be affordable for you.
Also, you need expertise in scenario writing, professional editing, etc.
Today, various brands entrust the creation of their advertising teasers to digital marketing and advertising agencies to save time and money and to achieve the best results.
In addition, digital marketing and advertising agency can help to make your brand last in the audience’s mind and sell more of your products and services by creating promotional teasers.