You have probably heard the word influencer a lot these days. With the development of virtual space and social networks becoming more popular among people, some people became more interested in this issue and tried to make themselves more visible in different ways. But now the question is, who is the influencer? what does it do And how they affect people, culture and even businesses. Stay with us in the continuation of this article by reviewing these items.
This word has the same meaning in English. So it is easy to understand that an influencer is someone who influences people, businesses, culture and even some cultural and social issues in society.
Influencers often work in specific fields such as fashion, beauty, health, sports, travel, food, and technology and attract audiences who are interested in those fields. By connecting directly with the real world and influencing attitudes and behaviors, these people are recognized as a highly effective marketing tool for brands and companies.
Influencers are people who share content through social networks such as Instagram, YouTube, Twitch, and other similar platforms that can greatly influence the behavior, opinions, and decisions of their audience. This content usually includes photos, videos, written content, branded content, and recommended content.
Due to the popularity of the Instagram social network, these people are more popular in this social space; But the origin of this issue goes back to YouTube.
That is, it can be claimed that almost the origin of most of the influencers goes back to YouTube and over time they grew a lot in other social networks as well. This group of people can be a good choice for new businesses because of their large and influential contacts. Because they are less expensive than traditional advertisements such as billboards and television teasers.
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Influencer Marketing is one of today’s new marketing methods where influential and famous people in a specific field collaborate with different brands so that the services and products of that brand are seen well. These people can be singers, athletes, actors or even ordinary people on Instagram, Twitter, YouTube or Facebook social networks.
This marketing is based on the fact that people usually make the best buying decisions when their favorite face or character endorses the product or service. By having many followers and being acceptable among people, influencers draw the attention of the audience to the introduced product or service.
In this type of advertising, you have to complete a process in order to get your desired result. A process like:
1- Determining the purpose of advertising
2- Choosing the right influencer
3- Advertising campaign planning
4- Content production and promotion of products or services
Considering the above, you can cooperate with the most influential person at the best time and expand your business in different fields and relax your mind about getting results.
1- Increasing people’s awareness of the brand or business
2- Improving the relationships of customers and contacts with your desired brand
3- Increasing sales of products or services
So far we can say that their job is content production in virtual networks. These contents can be of different types, including image, video, or even podcast content.
Influencers are seen in different sectors due to the many contacts they have, and almost most of this popularity goes back to the same virtual networks, and maybe even in the real world and outside the virtual world, someone does not know them.
As we said, an influencer is a person who specializes in a specific field or branch, and can significantly influence the mind of the audience.
It is interesting to know that before the emergence of social networks, there were influencers, but advertising was traditional. In the form of television advertisements or city-wide billboards or brands were spread among people in the form of speech.
At that time, athletes, actors, singers, and social and political figures acted as influencers and promoted the products and services of brands through the trust of the audience, or were, so to speak, brand ambassadors.
With the advent of social networks, the story changed completely. People appeared in this field who started producing all kinds of attractive and popular content with high expertise and skill. Continuously, the audience in virtual networks were attracted to the color and shine of the content and appearance of the influencers, and the influence of these people on the people increased.
1- Mega influencers
2- macro influencers
3- micro-influencers
4- Nanoinfluencers
Follow us with brief explanations about each of the mentioned items.
1- Mega influencers
This category of influencers has the largest number of followers, sometimes exceeding one million people. . Most singers, athletes, actors and other celebrities fall into this category of influencers.
2- macro influencers
People who have between 100 thousand and 1 million followers are included in this category of influencers. In general, these people are active in a specific field such as travel, tourism, sports, art, beauty, etc., and they usually do not produce very short videos like Viners. Therefore, if you are looking to increase the sales of your products or services, choosing this group of people cannot be useful for you.
3- Micro influencers
People who have between 10,000 and 100,000 followers are called micro-influencers. Most of the people who work in this category have special expertise or knowledge in a certain field. It is interesting to know that the popularity of this category of influencers is increasing due to their special skills and knowledge.
4- Nano influencers
People who have just stepped into this field and do not have specific followers are included in this category. It is better to know that this group has a lot of interaction with their contacts and there is a closer relationship between them. For this reason, the engagement rate of their pages is generally high and despite the few followers they have, they experience rapid progress.
Influencers are valuable because they help growing businesses a lot. Partnering with an influencer:
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If we want to distinguish the difference between these two categories, we must take a look at the definition of each of them.
We said earlier that influencers are influential people who can have a direct impact on people’s decision-making or purchasing process. But bloggers are more concerned with defining their daily routine and are powerful storytellers who, using special methods, can bring many audiences with them every day. In general, it can be said that the main difference between the two is in the type of their content production.
The criterion of being an influencer is to make a positive impact in making a great decision. This is despite the fact that the matter is not known as an important issue among bloggers.
bealaveh Advertising campaigns with the best influencers and bloggers with an advertising agency as well
The advertising and digital marketing agency bealaveh also helps you to have the best advertisement in the virtual space and your business by checking a large number of bloggers and influencers and analyzing zero to one hundred of their work pages. You can also refer to the main page to view samples of the collection and communicate with our experts.
final word
Collaborating with influencers has many benefits for companies and brands. They may be active in a specific field such as modeling, beauty, health, sports, music, food and travel. They may sometimes be famous people, bloggers, domain experts, or even highly publicized in social networks.
In general, cooperation with influential people can be a good opportunity for brands and newly established companies to reach the target audience and increase recognition.
But never forget that in order to achieve successful results, you need to choose the right influential people and proceed with the right strategy so that it does not have the opposite result.
