Internal SEO is one of the types of SEO that is very important and before starting any other action, the internal SEO process must be done completely. In this way, it helps the user and search engines to understand the content of the page correctly and get the best result. In the rest of this article, please join us to review internal SEO and some techniques and tricks related to it.
In the definition of internal SEO, it can be said that it is all the actions that you have direct access to on your website and you can change them yourself and optimize them based on search engines. Some of these measures include changes in the title of pages and contents, changes in meta descriptions, tags related to each content, etc. The exact opposite of external SEO, which refers to backlinks and other signals. To optimize your website based on internal SEO criteria, it is necessary to perform several processes regularly and together. In order to carry out these processes, you can also use some very practical and helpful tools that can be very effective and useful.
If you are a website manager, you can directly influence the technical issues and improve the quality of the produced content. You should try to do all the issues related to your website, including loading speed, code optimization, photo volume, user attraction, etc. in the best way to increase traffic and visibility. Determining the right strategy for creating content and changes on the site can also be one of the determining factors in increasing credibility and improving internal SEO, which you should pay attention to.
Doing SEO does not only lead to content creation and uploading text and photos, and many factors are effective in internal SEO. Many content producers are new to this field and do not have full knowledge of basic content production based on internal SEO factors.
Determining the title for website pages is one of the most important factors and techniques that helps search engines to better understand the content of that page. Each of the pages should have its own title in which important keywords are placed. For example, if you have produced a content about SEO, you can leave its main title in such a way that the word internal or external SEO is placed in it and it is attractive to the audience.
Meta description in internal SEO includes a limited number of words that are written in the description of the content and what is said in the main content. The meta description can be put in the corresponding tag in html language or use some plugins like yoast seo for wordpress.
Keyword density can be considered as one of the most important internal SEO factors. As a standard, it is recommended that the density of main keywords in the text should be between 2 and 5% of the total text. It is very important that your keywords are not less than one limit and not more than one limit. Such Google search engines will easily understand what your content is about.
In the past years, it was only enough to use keywords in a lot of text to be in the first results of Google, but gradually Google’s algorithms for ranking have become much more advanced, and this process has changed in general, and if used Unnatural and too many keywords will result in penalty and loss of ranking.
Today, the use of attractive photos is very important in content and attracting users. For this reason, optimizing photos is one of the most important internal SEO factors. For example, you can set a relevant value for the title and alt attributes and reduce the size of your photos as much as possible. There are some websites that compress photos for free. Also, the format of the photos is also important, and recently the available webp format is of great importance to Google.
Building links between website pages is also one of the most important things in internal SEO. In fact, by linking to different pages, you determine the relationship between the pages, so it is better to link to pages whose content is related to the content produced on the same page. The links you give must be to the internal pages of your website, and the number varies according to the number of words and the amount of content.
It is recommended to give at least one link to external related sites that have high credibility. By doing this, the credibility of your content will also increase and your content will be better understood by Google, and you will also let Google know that your website and content is a source of information. But you should consider linking to a site that is not your competitor and will not threaten your position in the future.
