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You must have noticed that when you are looking for an article or content about a certain topic, when you search for it in Google, you click on the first or finally the third link and view your content. Probably, you have also come up with this question, what should be done to be in the first ranks of Google search and be seen on the first pages? Or how can we be seen in one or more words in the first results of Google? To be seen in the first results of Google, it is necessary that you work a lot on your site’s SEO and optimize your content for Google search engines. Stay with us in the rest of this article to review SEO and SEO types and methods of doing it.
What is SEO?
SEO is an abbreviation of the word Search Engine Optimization, which means optimizing the content based on Google search engines, but it does not end entirely in this title, and things like optimizing the appearance for site visitors and increasing the loading speed, simple user design, photos, coloring Attractive and… can be one of the most important SEO factors. Finally, doing the SEO factors correctly will make you appear in the first ranks of Google, which will increase your income and sales significantly. In fact, it can be said that performing SEO services is a type of digital marketing. Today, this matter has found a different definition and many people are looking to bypass Google search engines to get ranking, which was not considered SEO method and it will have severe consequences, which is very difficult to compensate for.
Why should we SEO our site?
The purpose of doing this is to get higher ranks in Google’s natural search results and increase the connection between pages and keywords entered by users. Seeing more pages in Google results has many advantages that many owners of websites and online stores are looking for. Note that Google’s algorithms are constantly changing and it is necessary for SEO engineers to keep their information up-to-date so that they can make the necessary changes at the right time.
Today, Google search engines have become very advanced and intelligent, but they need help and you have to tell them what your content is about, Google search engines always try to get the best and closest results to the searched words. show that they also have limitations that these limitations cause the need for SEO of the site. Doing this work has its own principled process, if it is done incorrectly, all efforts will be fruitless and may cause irreparable damages.
How long should we do SEO?
Maybe you also have this question, how long should we SEO our site or when will we see the results? In answer to this question, it should be said that depending on the words you intend to compete and be seen in, or depending on the working process and algorithm, it may take months or years to reach your desired result. Although the results of search optimization may not be seen quickly, but in the long run, its benefits increase the ranking of the site and increase the number of visitors. It is very important for large sites or online stores to be in the first ranks. Definitely, when you find out that 58% of the clicks are related to the first rank of the results, you will make a lot of effort to beat your competitors and do it in this position.
Types of SEO
In general, it is not possible to specify different types for this task. According to the work methods and tricks, they have named things that each have their own process. In general, the following can be mentioned as some of the most important SEO tricks.
SEO on page
On-page SEO includes everything that you have direct access to. In general, any changes you make on your site will affect the seoon page and will change the behavior of users, which will indirectly affect the site’s SEO. In fact, from the changes in coding and optimization to changing the photos and files on the pages based on search engines and optimization for them, we can mention the related cases. Other cases include:
- Optimized coding
- Increase loading speed
- Optimizing photos and files
- Keyword density
- Related linking
- Related titles
- Meta description
- And …
off page seo (external seo)
In this type, you are not directly affected and you have to continue your work through some tools or other websites. In fact, this type includes all the changes you make outside of your website. SEO off page, if it is done in a correct and principled way, it can have a great impact on increasing the site’s ranking. To do this, first, it is necessary to do seo on page completely and correctly, and then go to this method. The external SEO process is an unlimited process and engineers must constantly pay attention to this issue and not stop it. For this, it is necessary to keep your information constantly updated so that you can perform the necessary activities. Among the important techniques of this type, the following can be mentioned:
- Getting backlinks
- Getting a report
- Advertising
- Activity in social networks
White Hat SEO
White hat SEO includes all actions and strategies that are based on the rules of Google search engines and are done in an ethical and principled way. In fact, in this type, there is no place for actions to circumvent and deceive search engines, and they seek to build proper and long-term trust with Google, and they do not use unprincipled methods to get quick results.
black hat seo
This is exactly the opposite of white hat SEO, where they look for ways to bypass Google’s algorithms and search engines. These methods are deceptive and very dangerous, so that if Google notices this move, it will act strictly and will make your site or pages like that, which will cause the loss of efforts and results. . Doing this technique may give you great growth at first, but you will fall just the same. In general, this method is not recommended and will have a high risk for site owners and SEO engineers.
Conclusion
In general, this method will have a great impact on the development of businesses and increase sales, and people who are looking to create a website and work in this field must definitely provide the necessary time and capital for the topics related to SEO separately and specifically. . The following can be mentioned as the most important results and goals of doing this trick:
- Visit increase
- Brand creation
- sales increase
- Increased traffic
- The best advertising tool
- Building trust with Google
- Site optimization
- and …