Almost all business owners have once thought of closing a good advertising campaign during their working time. But the question is, what is an advertising campaign? Or what are the characteristics of a good advertising campaign? In the rest of this article, we will examine these cases.
An advertising campaign is a set of activities and measures aimed at promoting or advertising a product, service, or idea. These activities may include advertising in various media such as television, radio, internet, advertising graphics, videos, posters, and press.
In general, it can be said that advertising campaigns are a set of actions that business owners take to better identify and advertise their work. Business owners try to pursue a specific goal to make it more effective on customers. Almost the most important issue in advertising campaigns is its realism. Many times we have heard that a certain brand has run an advertising campaign worth several billions.
On the other side of the story, there are many good brands who are very interested in running advertising campaigns for their business but do not have enough budget for this. In all these moments, the main nature of the campaigns has been forgotten and they have distanced themselves from the main issue. The advertising campaign should be done with a specific goal and complete planning. In many cases, it is not even necessary to spend a lot of money, only intelligence is needed in the implementation of the campaign.
The main purpose of an advertising campaign is to increase awareness, attract customers, increase sales, promote the brand, and improve the image or recognition of the product or service. Various advertising methods such as television ads, internet ads, radio ads, poster ads, etc. are used to run advertising campaigns.
Advertising campaigns help you get your voice and purpose across to audiences who are interested in your field of work. The growth and promotion of your business cannot bring a favorable result if it is not accompanied by a regular, coherent and well-thought-out advertising program. Because your product and service are profitable when the customer knows about it.
On the other hand, your ad must reach an audience that needs your product or service to be effective. Advertising campaign is an important and useful tool for planning and moving towards your goals. If you do this correctly, you can reach a larger group of your target audience.
By running a targeted and planned advertising campaign, you can accurately check the needs of the market and your customers. This identification of the needs of the audience will help you to adopt better strategies for sales. In fact, by doing this, you will find out what you should offer to your audience, how and when, so that you can both keep your current customers and convert potential customers into actual customers.
In general, they use advertising campaigns to better inform, persuade the customer and recall the product. Now, do you think that advertising campaigns are only for increasing sales? We have to say no. You can pursue different goals with the help of these campaigns, such as:
1- Introducing products or a new service
2- Promoting the current product or service
3- Attracting new customers
4- Increasing brand awareness among people
5- Creating passion and motivation for the first purchase
6- Returning old customers
8- Increase in sales and profit
9- Encouraging the audience to change the brand
Determining goals in advertising campaigns helps you to know which audience you should target from which channel. For this reason, before running the campaign, you should know exactly what you want to get from your campaign. For example, you want the customers of your competitor’s store to be attracted to your store. That’s why you need to have a powerful message that will make them leave their beloved brand and come to you.
Well, now we want to check together what types of advertising campaigns are like. If you are a business owner, don’t miss this part of the article because you can use it to check which campaign is right for your business.
1- Search Engine Marketing Campaign
This campaign is one of the most effective ways to grow any business that is based on search engines. In this type of marketing, methods are used that make you have a better rank and position in search engines.
When a customer searches for a phrase in search engines and sees a link to your website, you have a chance to attract him. Advertising on Google is one of the marketing tactics that make businesses sell more.
2- Social network marketing campaign
As you know and it is clear from the name of this campaign, any action you take in the virtual space to show yourself to the audience and advertise and sell is called social media marketing. This is done to attract new customers and retain old customers and increase sales.
3- Email marketing campaign
You have probably received many promotional emails that have links to various websites. These messages are sent to the audience for specific purposes such as registering in a seminar, buying a product, etc. Each email includes a text subject, an attractive image of the product or service, and a call-to-action option.
Learn more: Email Marketing Definition: 0 to 100 Marketing with Email Marketing
4- Influencer marketing campaign
Today, with social networks becoming more widespread and their important role in people’s daily lives, most businesses have turned to influencer marketing. Almost all business owners know that if they want to communicate more with people, they should advertise online. On the other hand, some people who have the ability to come in front of the camera and express their special lifestyle and have popular pages help businesses to be seen.
In this type of campaign, you should look for popular people who people trust and can influence your sales. This type of campaign has many fans today, which happens to be very effective for better visibility and increasing sales of your business.
5- Video marketing campaign
Anyone can use video marketing according to the goals they have chosen for their brand. Using video for better communication with contacts and increasing awareness and fully introducing the product or service is very effective in attracting customers and your sales.
For better impact of your videos, it is better to make them less than two minutes unless it has an attractive and stunning scenario. Try to understand the needs and tastes of your audience and then start producing videos. This will increase your relationship with the customer and ultimately your sales.
6- SMS marketing campaign
Texting is always the fastest way to communicate with others. In advertising, sending SMS messages to people is used, each of which has a specific link and number. These messages should be short enough to attract the attention of the audience.
last word
Now, by knowing these 6 advertising campaigns, you should be able to easily choose which type of campaign is more effective for you based on your goals and budget.
By providing accurate and attractive information about the product or service through advertising campaigns, you can increase customer awareness and increase their knowledge of the desired product or service, which accelerates the acquisition of new customers.
Long-lasting impact Successful advertisements can show their positive effects for a long time even after the end of the campaign and contribute to the sustainable development of the business.
