In general, the techniques and activities used to introduce a product or service to encourage the audience to buy are called advertising.
But creative advertising is actually planning and implementing innovative strategies to attract audiences. This type of advertising emphasizes creativity and new ideas in order to achieve the best results in sales and brand recognition.
Believe it or not, almost the majority of people avoid ads and don’t watch your ad. Of course, experience in the marketing world shows that the impact of creative advertising on people’s minds is very high; When faced with creative advertising, the audience remembers it and becomes a loyal customer in the long run.
Good advertising increases sales; Creative advertising builds factories.
Sometimes adding a little creative spice to your ads can save your business.
A creative ad can have several basic features that make it attractive to viewers:
1. Magnificent and attractive title:
The title is the first element to be seen. Of course, it should be so attractive and catchy at first glance to make the audience curious. But consider that the shorter it is, the more beautiful it is.
2. Content originality:
An original ad has unique elements that differentiate it from other competitors.
3. Creating a need in the mind of the audience:
You have to create a sense of need in the audience by creating your ads. You must create this thinking in the user’s mind that he really needs your product or service. In a way that engages the mind.
4. Artistic value:
The visual aspect of advertising plays an important role in its success. In every advertisement, there are three main items, i.e. image, words and music, which are considered the basic basis. The colors used in the ad shape the palette of shadows and background colors of the environment. The music and song of the advertisement is also very important. You can influence the mind of your audience by using the song. The next very important point is the verbal part of the advertisement. The dialogues of the characters and their expression play a role in advertising.
Advertising is effective if it is designed according to the target audience (audience persona).
5. Flexibility of ideas:
We live in a world full of diversity and different tastes. The reality is that no idea can appeal to all audiences, but you can define your target audience and meet their expectations.
1. Show it all in the picture: DDB Brazil created this simple but effective campaign for FedEx, using continental maps on buildings to convey their message and package.
2. Get real creative: The “Give Wildlife a Hand” campaign for the World Wildlife Federation features featured images painted on a real hand.
3. Use a visual metaphor: When Red Cell Milan designed an ad to attract new screenwriting students to the New York Film Academy, they made a “popcorn” design out of a trash can full of trash drafts, something everyone Screenwriters can relate to that.
4. Show (and tell) how your product solves a problem and need: Another creative ad is a clever mix of copy and imagery for STIHL that shows how their blowers and shredder tanks literally take the bad news out of the way. destroy
For guidance on making an advertising teaser, you can refer to the article on how to make an attractive advertising teaser.
5. Make the audience think: JWT Hong Kong created this air pollution awareness campaign above the drink lids; To make customers think
while they are immersed in this problem.
6. Use a simple design: Sometimes it is most effective to introduce the product in very simple yet impressive ways.
7. Use the scale to make a strong impact: The unexpected difference in the scale on the doors draws attention for this Weight Watchers ad.
8. Think of creative ways to showcase an aspect of your product, such as color:
Serviceplan’s campaign for Faber-Castell color matched their product (crayons) with real animals and objects.
9. Exaggerate to convey your message: Exaggeration can create interesting concepts. In a laundry detergent commercial, Ariel turns a
person’s shirt so white that the shadow is blocked.
10. You can make your own ad with facts: This ad draws attention to the destruction of tropical forests in South America due to cattle ranching and soy farms for meat consumption. Serviceplan Campaign X developed this environmental and nature conservation ad for Robinwood, which depicts the destruction of deforestation and aims to raise awareness about plant-based diets.
11. Show how your product or service makes your customer’s life easier: How does your product make your customer’s life easier? Show it in your ad. As did Chief Creative Officer Eric Schöffler with his team at DDB Tribal Berlin when he created the ad to help Volkswagen boost sales of optional features with new cars like Park Assist. If this is a product that you can inject some humor into, by all means do it.
12. HIGHLIGHT THE PROBLEM: The TBWA/ISTANBUL team created this print ad for IKEA to highlight the lack of closet space to solve space-saving solutions.
13. Draw attention with catchy symbols: The government of Bahia partnered with Brazilian advertising agency Leiaute Propaganda to reduce the number of accidents and deaths caused by smartphone use. Each ad uses a social media icon instead of important traffic signs to grab attention.
A few small recommendations, before starting work:
Learn to enjoy work. Don’t just think about finishing it.
No matter how much advertising work you have done, no matter how professional you are, you still have to spend a lot of time thinking about whether to use the word “fresh” or “new” in your text! Many successful advertisers spend months, if not years, thinking about their idea. In order to reach the desired idea, it can be said that you should have the courage to go beyond the initial ideas.
If you need one title, write 100 titles.
We must say, unfortunately, there is no shortcut. You have to write 100 titles and a range of “Oh, it’s not bad!” to “Awesome!” Have and be able to choose the best one for your ad.
Advertising and digital marketing agency Bealaveh is also by your side to make a big change in your business.
Taken from the book Creative Advertising written by Luke Sullivan canva.com