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Nowadays, marketing and attracting customers is one of the basic needs of every business and it is very necessary to survive in this highly competitive market. With the development of the Internet and the increase in communication methods, a new concept called email marketing has emerged. Note that when we talk about email marketing, we mean long-term, two-way communication with potential and actual customers. This type of communication is initiated by the customer herself and will continue with her consent. Email marketing is one of the best and most cost-effective ways to create advertisements and communicate with customers. Today’s companies are trying a lot to have a proper interaction with users in this field and turn ordinary people into permanent customers. In the continuation of this article from the additional series, we will examine this issue and its most important strategies. be with us…
What is email marketing?
But what is email marketing? Sending messages using email tools in order to establish a relationship between new customers and maintain the relationship between old customers is called email marketing. This content submission may include any type of content including special offers for purchasing products, newsletters, new products and many other contents. You can use this tool in any field such as branding, increasing sales, increasing traffic, etc.
Before starting any action, it is suggested to study the history of entering and the goals of this type of marketing in order to better understand it and start working with more precise goals. Between 1990 and 2000, with the development of the Internet and the increase in its use, businesses and advertising methods underwent many transformations. At the beginning of this path, Hotmail, as the first web-based e-mail service, started its activity for free so that businesses could do marketing in a different way and reduce many of the marketing costs that were incurred in person and over the phone.
Advantages of email marketing
This type of marketing has many advantages and can avoid additional costs to a large extent. Below are some of the most important advantages of email marketing for businesses:
1- Good return on investment (ROI).
Today, advertising costs are one of the main problems of businesses that operate virtually, and considering the high costs of capital return and its impact, it is of great importance. Many business owners are only looking for the amount of income and impact, and only for them is the return of cost and increase of income important in any possible way. Considering this issue, it can be said that email marketing is one of the very low-cost methods that can have many effects if done correctly and professionally.
2- Immediate effect
Contrary to the belief of most people, this type of advertisement also has an immediate effect on the user and you can see its results. You can stimulate the user in the content of the email to hurry to buy and get better results.
3- Low cost and affordable
One of the most important reasons for the popularity of this type of service is its low cost and affordability. Email marketing is one of the fast and low-cost methods that, if done professionally, can be very effective and increase profitability.
4- Customize emails
You can customize your sent messages and send a specific message to each contact to get a better output.
5- Analysis of customer behavior
With the help of this style of marketing, you can observe the behavior of your audience. You can find out which emails your audience opened, which messages appealed to them, which links they clicked, and which CTAs they reacted to.
6- Easy to use
Working with this service is not difficult and everyone can do it with a little familiarity. There are also some ready-made text and image templates that you can do in the shortest possible time. Of course, some Drag & Drop email services have been able to simplify the work for beginner users.
7- Content publishing platform
Email marketing can be a suitable environment for sharing content. You can send your content to your contacts and engage them. Finally, with an attractive and practical CTA, you can ask them to do what you want.
The basics of email marketing
In order to get a better result from doing this, it is necessary to pay attention to a few points and do them. Doing these things will create basic campaigns with better results:
1- Preparation of a suitable list
To create a valuable and targeted email marketing campaign, you need to have a suitable and intelligent list and carefully choose your contacts. If you want to attract more emails, make sure to create value and benefit your audience.
2- Retargeting
Retargeting is one of the most important and valuable steps in email marketing. Retargeting means targeting users who have interacted with our site but haven’t heard from them for a while, or people who have left their previous cart incomplete for any reason. In these cases, you have to remind them or attract them again in some way.
3- No restrictions on creating campaigns
Due to the popularity and cost-effectiveness of this type of marketing, a campaign can be created for any occasion or special events and inform users about it.
4- Retention Marketing
For store owners and businesses selling on the Internet, returning customers and attracting them again and again is of great importance. E-mail marketing is one of the most popular methods for this task, and it is possible to retain old users and attract new users with suitable content.
5- Creating a newsletter
There are many people who attach importance to being a member of the newsletter and being informed of the latest news and content. For this reason, with the help of email marketing, you can send attractive and practical content, a part of the blog post, information about new products, social network posts and many other attractive content to your users in your newsletter strategy so that they don’t miss out. do not give