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We can give many different definitions for digital marketing, but if we want to define digital marketing in general, we can say that digital marketing means attracting the optimal audience and selling products or services on the Internet.
In the past, traditional marketing was used a lot, but today it is done very little. Traditional marketing was an advertisement that a person did by spreading banners and… and it was used at that time. With the passage of time, the markets went towards the Internet and digitalization, now if a person wants to be successful in her business, she prepares social pages for herself, Instagram, Telegram, etc. and works on them with strength. Of course, it goes without saying that most people fail in this case because they do not have enough information about digital marketing and do not act professionally.
Differences between online marketing and offline or traditional marketing:
Offline or (traditional) marketing includes television and radio advertisements, print advertisements, advertisements, billboards, etc., in these methods, people who wanted to advertise had to bear very heavy costs, that is to Because they could not target a specific society and sometimes these expenses were useless.
Online marketing or (digital marketing), which includes advertising in social networks, SEO, advertising in search engines or click advertising (ppc), we see very little costs, because we can target our specific audience, so We can have better and faster branding.
If you want to know which marketing strategy is right for your business, you must first find out what your audience likes or where they can get their information to make a decision. If we want to choose one as the best and the first between traditional marketing and digital marketing, it is not a good thing because each of them strives for different goals and audiences.
An example of the difference between online marketing and traditional marketing can be in the purchase of portable products. Normally, in traditional marketing, you have to go to the physical space of the stores to find your product, while in online marketing, you can find the product you want and order through store sites or electronic platforms. give
By using online advertising, sellers can advertise to their audience in a targeted way and get more returns from their advertising. Whereas in traditional marketing, ads are displayed to an audience that may not be interested in it and thus will not be the most effective.
Digital marketing and its types of channels:
- Content marketing
- SEO search engine optimization
- pay per click
- Affiliate marketing
- Marketer and sales
- Online marketing
- Sponsored Content
1. “Content Marketing”
Digital marketing has many branches, the first branch of which is marketing with content production to advertise one or more products, services or different brands that they want to market. By producing correct and comprehensive content about a company or product, you can explain the brand awareness of that company correctly, by doing this you will attract the opinion of most customers, both ordinary people and company owners, in The result of customers trusting and sticking to you will increase. Therefore, producing good and first-class content can be the foundation of your digital marketing at work.
Different types of content marketing include: There are videos, blogs, social media posts, brochures, e-books, infographics, etc. that we can upload to the web.
2. SEO search engine optimization
When you search for an article or product on Google, you usually check the first page results. Most of the time you will not go to the second page of Google because you can find everything you are looking for on the first page. In order to help with SEO, we need to find the keywords that are most searched by users and show Google that we have articles on the same topics so that you can quickly find what you want.
In internal SEO, we create keywords and meta descriptions for our content, but external SEO can create backlinks, perform external linking techniques, website optimization, etc. Internal SEO and external SEO together can create signals that Google can use in ranking the site.
The biggest problem with SEO is that we have to wait a long time for Google to take us to the first page, so it will be very time-consuming for business owners.
3. Payment per click “Pay Per Click”
For your click ads, you have to pay for each number of clicks on your ad, as a result, the more clicks, the higher the cost of the ad.
4. “social media marketing” social networks
You can advertise your desired products on your page without any problems and the key to success in social media marketing is to market your post and products at the lowest cost.
In social networks, you directly deal with the customer, this can be a strong point for you and this way the customer can have more trust in you.
5. “Affiliate Marketing”
Most people know the afleet marketing system as cooperating in sales, percentage marketing is a good method that was traditionally used in the offline space in the past, today in online spaces you can see its spread and strength in advertising. In this type of advertising, a person is the person who examines the links and receives a percentage for the research he has done and according to the products that are given to him to be examined. If he can sell those products correctly, that person can get paid for what he advertised.
The first site that did this and still does is Amazon, Amazon did it in 1996. You might think that Amazon gives a lot of percentage, but these fees are very small per sale.
6. Marketer and sales
Marketing means to directly negotiate with people to sell goods and give explanations about our goods to that person. Our explanations should be such that we gain the trust of the customer and the customer can buy from us safely.
After marketing, we come to the sale, in the marketing part, when we have attracted the customer’s opinion, then now we can sell our product to him, and if we have explained it correctly to the customer in the marketing and by selling our best product to him, no We not only make the customer satisfied, but we can also reach other customers through the customer who bought from us.
7. Email marketing
Simply, if we want to define email marketing, it is the most direct communication through email that we can reach our audience. In email marketing, we communicate directly with people and turn them into our permanent and real customers.
8. Online marketing “Digital marketing”
Online marketing means to be able to attract customers in the internet spaces, who have been able to keep the customers attracted through the internet (online marketing) with quality products and supply the best services, we call this online marketing.
9. Sponsored content
These ads are done by influencers or companies that request certain companies or brands from other companies and bear the costs for their ads. The person who is the orderer only pays for the company or influencer and this request is published in the media of influencers and companies in the form of content, or video, etc.
Two examples of free digital marketing tools
1. Google Analytics
The analytics service is one of the free tools that you use to check your site through Google, and in this service you can check how many people came to your site, how long they stayed on your site page, and the activities of site users. , exit paths of users, which pages are more visited than others and a lot of information that can be analyzed in Google Analytics. In general, Google Analytics provides comprehensive, useful and large amounts of information to the website administrator.
2. Google Search Console
Search console is one of the important and efficient tools in digital marketing. Using this tool, you can optimize the performance and SEO of your website for search results. This tool is completely free and accessible to everyone and you can connect your website to it to evaluate its performance.
By using Search Console, you can improve your website’s SEO ranking and thus have a higher chance of your site appearing in Google search results. This tool is completely free and you can register your site in it to evaluate its performance and efficiency.
By using Search Console, you can improve your website’s SEO and thus increase its ranking in Google search results. Using this tool, you can find problems on your website, see the number of clicks received, and improve your website’s performance by knowing how many people have accessed your site with a computer, how many with a mobile phone, and how many with a tablet. raise the You can also find the keywords that people used to get to your site and other information that is essential for website owners.
3. (Keyword tool)
Keyboard Tools is one of the suitable and effective tools to find the keyword you want.
Using the Keyword tool, you can do your keyword research in the best way. This tool supports Persian language and has a very simple user interface. You can use it both free and paid.
In the free version, it provides you with a list of related keywords without information. By purchasing a paid account, you can access other information such as the number of keyword searches and keyword search trends compared to the previous month.
Also, using this tool, you can get an output of your desired keywords so that you can analyze them. By analyzing your competitors’ keywords and their search trends, you can come up with the best strategy to optimize your website, thereby improving SEO and attracting real traffic to your site.
digital marketing strategy; Advantages and Disadvantages
Digital marketing strategy is simply the concept of using digital tools to advertise, promote and attract customers for businesses. For example, you are trying to attract audiences and increase their awareness of your business by providing appropriate content for your purpose in social networks, such as publishing relevant videos and images. By doing this, you effectively implement the digital marketing strategy.
Digital marketing strategy has two parts: 1. Free “Organic” and 2. Non-Free “Paid”
Free digital marketing strategy focuses on SEO for optimization and in-app ASO.
The competition between free and non-free digital marketing strategies has made non-free strategies more preferable. In other words, due to intense competition in this field, non-free digital marketing strategy has a greater impact on attracting traffic and customers.
Disadvantages
You lose your share in the digital marketing strategy market.
You will miss out on proper budgeting in your digital marketing strategy.
The costs and time you spend on digital marketing strategy are useless.
You have no chance to optimize your digital marketing strategy.
Advantages
A digital marketing strategy, if it is very good like an advertising campaign, will ultimately increase your sales results.
A digital marketing strategy organizes your business plans in an orderly and useful way.
And most importantly, a good digital marketing strategy can work very hard on your site traffic and increase it.
Does digital marketing have a future?
Currently, most businesses are moving towards digitalization. This means that in order to maintain current customers and attract new customers, we should consider more activity with the knowledge and knowledge of the conditions and situations in our social networks or website. Over time, internet businesses will grow more and traditional businesses will not be able to compete with them. However, it should be noted that there is no time for digital marketing to be dead. In our country, due to the filtering of many social platforms, some businesses have encountered problems or collapsed due to inactivity much lower than before.
In order to start an internet business, you can contact the digital marketing and advertising agency in addition and give us accurate and free consultations or leave zero to one hundred of your digital marketing tasks to us.