دسترسی سریع به بخش های مقاله
What is Google Ads? Do you know what the use of this system is? Google Ads or Google AdWords is an advertising service that belongs to Google and allows users to create various campaigns. Google Ads, formerly known as Google AdWords, allows you to pay a fee to be seen as a keyword in Google’s first results and rankings. Stay tuned to learn more in the rest of the article…
What is Google Ads?
If you are active in the field of advertising or digital marketing, this name must be Google Ads) you have heard. But what is Google Ads? Google AdWords or Google Ads is the advertising system of Google company in which different people publish their ads by paying a fee and place them in the display of Google users. A high percentage of these ads are done in Google results. In this system, you enter your desired keywords by paying fees, and your desired page will be displayed to users in the initial ranks of the results. Advertisers on this platform try to show their content to users by paying for each click and searching words or more options.
How to advertise in Google AdWords
To start advertising, you need to create your account in Google Ads and start your ads after charging your account and completing the settings. Note that if you are not interested in learning or you don’t have the time to do this, just contact the experts of the additional collection so that experienced and specialized people in this field can take over your basic and professional advertising.
The cost of advertising in Google Ads
Many things can be effective in determining the price of advertising in Google Ads. For example, one of these factors is the chosen keyword, which costs can be different according to the level of competition and the number of searches. But in general There is no cost to create a Google AdWords account, and you do not pay anything to display ads on Google, and your account charge is deducted when your ad is clicked. The cost per click (CPC) for each keyword is different for different businesses. In fact, the cost of advertising in Google Ads largely depends on your competitors. If there is a higher amount, you will have to bid more to finish the auction in your favor.
Google Ads auction system
But what is the auction system in Google Ads and how can you win it? For example, suppose you want to advertise a keyword so that a page of your website can be seen, but another company also wants to advertise with the same keyword. This is where the auction takes place and the person who paid the highest price is displayed first. In general, the work process will be defined as follows:
- As soon as the user searches, Google recognizes the relevant keywords in the advertising campaign of different companies and enters the auction.
- According to the amount that people set for their keyword, they participate in the Google Ads auction.
- From each user account of each company, only one word enters each auction.
- Google decides which ad to display in which position according to the quality score of the keyword and the bid amount.
What is the average cost per click (Average CPC)?
For example, if we consider the cost of each click in Google Ads to be the same, such as $1, the cost of clicking on your ads per display may change depending on the offer of competitors and the popularity of the word or the position of the display. The average cost per click is displayed in the Google Ads account management panel, which you can manage and analyze.
The importance of using Google AdWords
There are differences between two categories of users who entered the site naturally and with Google results and users who entered through advertisements and clicking on them, and each has a specific purpose. The reason for this is very simple. Usually, people who have entered the site through natural search and actually through SEO are more looking for information and finding content. On the other hand, visitors of advertisements click on advertisements to buy products or use services, and a very small percentage will enter only for more information. You don’t need only natural visitors, and sometimes you need to attract specific and targeted audiences with the help of Google Ads to achieve sales and increase income.