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Today, various disciplines have entered the marketing world. One of those disciplines that plays an important role in marketing, especially online marketing, is graphic design.
If you still think that graphic design does not play an important role in product and service sales or branding success, stay with us until the end of this article to understand its importance.
What is graphic design?
In the definition of graphic design, it can be said: Graphic design is a creative process that can be used to convey our message to the audience using visual language. Images and typography are tools that help the graphic designer on the way to this goal.
In these years, technology has also helped graphic designers and brought about important changes in this field.
Reasons for the importance of graphic design in marketing:
A good graphic design is like an attractive showcase that attracts the attention of the audience.
Convert potential customers into actual customers
With strong graphic design combined with sales tools, we can convert our potential customers into actual customers and multiply our sales.
Easy message transfer with graphic design
Another important role played by graphic design is that it makes it easier for us to convey the message and makes the message more lasting for the audience.
Instead of explaining one or more paragraphs about your product or service, just use a poster with a suitable graphic design.
For example, you want to convey to the audience the spiciness of your store’s sauce. Instead of writing a few lines about this message, you can picture your sauce as a raging volcano. In this way, you have made the audience aware of the spiciness of the sauce and this message will remain in the audience’s mind.
Improving the user experience of the site and social pages
For a company or manufacturing and online store, the experience that the user gets from the site or social pages is very important. Appropriate graphic design with the persona of the audience makes our brand last in the memory of the audience and customers.
If you have a page on social networks, the visual appeal of your page is very important and it attracts the audience, increases followers and finally sells more through the page.
In connection with the site, a graphic design that is liked by users can help to increase the audience’s retention on the site and increase the site’s ranking in Google and Alexa.
Graphic design in businesses:
As we mentioned, graphic design is very important in business development. But in what field can businesses benefit from graphic design services?
1. Virtual visual identity design and format
If we liken the brand to a building, one of the main pillars of this building is visual identity design.
Today’s world is a world of endless competition between selling products and services of different brands. Naturally, your product or service has many competitors. You don’t need to do anything fancy or magical to attract more audience and win in the sales field. Just invest in the design of your brand’s visual identity.
2. Graphic banner design
With the help of graphic design, you can prepare banners that explain your products and services to the audience and help increase your sales. There are different types of banners. Today, the use of online banners that are displayed on websites is more than the classic and fabric types.
3. Logo design
One of the most effective ways for a brand to remain in the memory of the audience is the logo of that company. Perhaps the first thing that evokes Apple for us, before its products and up-to-date technology, is the bitten apple in the company’s logo. Apple has been able to be engraved in our minds forever with the basic design of the logo.
The logo is actually the identity card and the face of your brand, and it is placed on the site, social networks, and printed on catalogs and even on stationery or promotional mugs of your company.
So, it is better to take the logo design for your brand seriously so that your brand can attract the audience at a glance and stay in the memories.
4. Designing office papers, brochures and catalogs, etc.
Despite the spread of online advertising, we still need offline advertising to describe the features of a product or explain our brand services in face-to-face meetings with contacts. These advertisements include brochures, catalogs, etc.
Catalogs and brochures that have a suitable graphic design, in addition to visual beauty, make the necessary information about the company, organization or products and services of a brand be well conveyed to the audience.
5. Advertising graphic design for urban TV billboards and teasers
Billboards and urban televisions are one of the most popular and effective methods of environmental advertising. For these advertisements to be more effective on the subconscious mind of the audience, the graphic designer must create a creative and principled graphic design.
Watch the promotional motion teaser of Chermiran brand urban TV
6. Designing motion graphics and 2D gifs
Nowadays, motion graphics are one of the attractive methods of online and internet advertising. Motion graphics is a video that displays the content and message in the form of moving and interconnected images. Motion graphics do not have the problems of teasers, such as the need for lighting and the use of high-quality cameras, etc., and are produced at a lower cost. This feature has made them suitable for start-up companies and brands.
The secret of the appeal of motion graphics is quality graphic design and basic editing.
7. Business card design
Business card is one of the important and influential factors in marketing. One of the important features of a business card is that you can easily carry it with you and present it to the customer to introduce your business or company and do more marketing.
A business card with a beautiful graphic design suitable for the field of work can help attract more of your contacts.
How to give importance to graphic design in your business?
Today, many companies and stores entrust their graphic design work to digital marketing agencies. These agencies offer a wide variety of services. You can use these services according to your needs.
The digital marketing and advertising agency also offers all graphic design services for businesses in order to develop and grow your brand.
In addition, the graphic designers of the collection can distinguish your brand from other brands by combining their experience and creativity.
At Digital marketing and advertising agency in additionA team of the best and most professional people have come together to create the best experience and the highest sales in the online marketing space (in social networks and the web space) using the latest technologies and their art for companies and owners of productions and stores.
You can leave your logo design, catalogs with brochures, banners and billboards for your brand to the additional collection.
You can also increase your advertising by using urban televisions. In addition, in addition to booking billboards and city TVs, she performs all graphic design services.
You can create a lasting and attractive image for your brand by using motion graphics and 2D gifs. In addition, the digital marketing agency provides all services professionally and at the most fair prices for our dear customers.