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You must also know that everything does not end only with launching and creating a website to expand the business. Actually, after launching the website, the main work begins and you should try to increase your rank among many other businesses and be seen in the search results. Creating a suitable structure for creating site content and also working specifically on site SEO is one of the most important things after starting an internet business that you should pay constant attention to and keep your information in this field constantly updated. . In the continuation of this article from the collection, we will examine some of the most important things in improving the site’s SEO and increasing visits and traffic. be with us…
Choosing the right title
In addition to being one of the important factors of Google to determine the ranking, the title of the content also has a great impact on attracting the audience and increasing clicks on the site. Therefore, one of the important elements in improving the site’s SEO is determining a suitable title that contains keywords that should not be ignored. The first 55 to 60 characters are very important for Google and are displayed in the results.
Choosing the right name and title is not an easy task and requires high intelligence. The title of an article can greatly attract users and increase clicks and site traffic. The title of the content should be concise and attractive and have a clear and understandable meaning. It is recommended to use keywords in choosing the title, so that in addition to being attractive to the user, it is easier for Google search engines to understand and be seen in the search results.
Improving site SEO with unique content
One of the most important ways to improve your site’s SEO is to prepare high-quality and special content that is unique to you. Increasing quality site content and providing appropriate content will have a great impact on improving your site’s SEO. You should note that the content you intend to upload on your site must be more than 300 words and must not be duplicated or copied from other sites. If you want to produce attractive and creative content, we suggest that you read the article about “Important points of creative content production“.
Google’s crawlers can easily detect duplicate content and penalize your site. Uploading copied content will have negative effects on improving the site’s SEO. When writing content, use titles and headings a lot and don’t create a long paragraph. More important than the above, to improve your site’s SEO, your content must meet Google’s EAT standards: Allocation, validity, reliability.
These validations were introduced by Google in 2018 and mostly examine sites with medical and scientific topics. If you want your content to have this standard from Google’s point of view, you must use reliable sources in preparing your content and mention their names in your articles and content.
The impact of keywords in improving SEO
Another important and effective factor in improving the site’s SEO is the use of appropriate, relevant and attractive keywords. You should choose the words that users are looking for and their search volume is appropriate. Then generate your content based on those words.
Having keywords in your content allows search engines to more easily understand what your content is about so that it can be displayed to users in relevant search results. Also, in addition to the main keyword, it is highly recommended to use a few secondary keywords and it has a great effect on improving the SEO of the site. There are some sites and Google’s own tools that help to find some important keywords and you can find some of the most searched words and use them in the content.
Using backlinks to improve site SEO
Using external backlinks is another effective way to improve SEO. When users enter your site through other sites, your site will become valuable and improve its ranking in Google. Getting a small number of backlinks from reputable sites has a greater effect on improving the site’s SEO, and it is recommended to get a limited number of valuable sites instead of getting a large number of links from low-value sites.
Increasing the level of security
Using appropriate and safe protocols is one of the ways to improve site SEO and increase site traffic. If your website does not have the necessary security, many users will refrain from registering or entering your site for fear of their device being hacked and infected, and this will have a very bad effect on increasing site traffic. Use HTTPS encryption to ensure the security of your site. This site gives you an SSL certificate, a secure connection is created between the platform and users, which secures and encrypts the registration and login information of users.
Making the site available
Proper coding and the use of basic files can also have an effect on improving the site’s SEO. It is very important to write proper codes and allow access to Google bots. This will make the Google bots to check your site. Inserting a robots.txt file can determine where Google’s robots should and should not examine the site’s information.
Also, determining the site map can have a great impact on improving the site ranking and increasing traffic. By doing this, Google will better understand the content of your site and it will increase the speed of indexing and improve the SEO of the site.
Keeping the user on the site
Naturally, the more users stay on your site, the more attractive and useful your site’s content is for users. Therefore, increasing the time users stay on the site will increase the credibility of Google and will have a great impact on improving the SEO of the site. This case can be considered as another important factor of Google for ranking sites. It is recommended to use visual content such as photos and gifs with low volume on your website and articles so that the user does not get tired of long texts and words and has a little thought.
The importance of mobile compatibility
These days, the use of smart phones has become more popular than anything else, and a high percentage of searches are done by mobile phones. Understanding this, Google has also stated that optimizing the site based on mobile phones will have a great impact on improving the site’s SEO and ranking.
If you are thinking of improving your site’s ranking and increasing traffic and site visits, you must prepare your website so that it is displayed in a beautiful and orderly manner on all devices, all the content is clearly displayed and the buttons that the user must click on Click to be easily used on both mobile phones and computers. Changing the font size of texts and elements used on the site should also be considered.