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External SEO is one of the important factors in the topic of SEO and website optimization, which has a great impact on visibility and ranking in Google results. Actions that are performed in this type of SEO should be controlled and done with awareness, because if it is done unknowingly and unnaturally, it may lead to fines and penalization of the site pages. Stay with us in the continuation of this article to examine this topic and some of its most important techniques and tricks.
Introduction of external SEO
In the continuation of the topic of familiarization with SEO, after internal SEO, we will come to external SEO. External SEO includes a set of actions that are carried out outside the website and you do not have direct access to it. The actions that are taken are all in order to show the pages to search engines, especially Google engines. External SEO is considered a type of black or gray hat SEO that, if done correctly, has a great impact on getting top rankings.
A website’s external SEO is a very good indicator of how the world (other websites and users) perceives a particular website. Websites that can produce high-quality and attractive content in compliance with the principles of SEO and optimization will definitely be noticed by other media and will create free backlinks. Getting these backlinks, in addition to the effect they have on improving the site’s ranking, will also increase traffic and attract more users.
Google search engines are constantly exploring and reading pages and they rank and classify pages based on their algorithms and patterns. Google search engines use artificial intelligence algorithms, as well as quality control and the number of links referred to the page, to determine the level of credibility and position. The higher the number of websites that link to the website, the higher the ranking of the website will be and the higher its credibility will be with Google search engines.
The importance of linking in external SEO
Linking in external SEO is an important and valuable issue that many people who are active in this field are looking to create a suitable strategy for appropriate and natural linking. Links are like glues that stick pages together and make Google search engines better understand the relationship between pages and the topic of a page. Search engines use the number of links to determine the credibility of a site. There are some websites that place links to your site pages in the form of articles on their site in exchange for money. This method is not highly recommended and it is suggested that you get external links naturally and using organic methods. .
Active in strong media
According to Google’s algorithms, social networks do not have a direct effect on increasing the site’s rank, but naturally, by increasing the site’s visits and traffic, it will have a positive effect on increasing the site’s rank and credibility. Creating creative content and publishing it on popular social networks is indirectly effective in external SEO, and with correct and planned linking, it will increase traffic and visibility.
Guest posts
Publishing guest posts is one of the important methods in off-page SEO (external SEO). There are a number of Iranian sites where you can publish your posts and you are usually allowed to create a number of links, which will increase your popularity and attractiveness for Google engines by linking through some reputable sites.
Create profile and directory
Using directories is another external and off-page SEO method. After creating a business profile and directory in social networks, you need to strengthen your position and have a powerful presence. For example, depending on the type of business you have, you can operate in many media such as LinkedIn, Crunchbase, Wikipedia, etc. Businesses that have a website can use Google My Business to be seen on Google. Google search engines pay attention to these points when determining the credibility and value of a site.
Using no-follow links in external SEO
In general, there are two types of links, one is follow and the other is no-follow. No-follow links have no credibility and value for the site and do not transfer credit to your site, but they are not ineffective either. No-follow links are less valuable than their type of follow and they tell search engines that the site to which the link is given is not valid, so don’t follow it. Usually, sites that have many links put their nofollow links in order not to become a link farm for search engines.
Get help from influencers
Create and share compelling content and market your brand. This will be effective in your external SEO (off-page SEO) and will increase website traffic and audience. By doing this, you will make your brand visible and increase the credibility of your business.